TAG Heuer Home of Speed
At Goodwood Festival of Speed, we created a journey through the world of TAG Heuer — where heritage timepieces, racing partnerships and cutting-edge design came together in one immersive brand environment.
From historic Porsche artefacts to the adrenaline of Formula One, the experience invited guests to step inside the brand’s racing DNA.
61,000 total visitors
17,394 engaged visitors
7 minutes average dwell time
The Challenge
Design a journey-led experience that moved visitors from heritage to innovation.
Each space revealed another chapter of the brand — from historic racing partnerships to the contemporary performance that defines TAG Heuer today.
The Creative Idea
Design a journey-led experience that moved visitors from heritage to innovation.
Each space revealed another chapter of the brand — from historic racing partnerships to the contemporary performance that defines TAG Heuer today.
The Experience
Guests moved through a curated environment celebrating TAG Heuer’s relationship with motorsport.
Historic Porsche artefacts sat alongside the watches inspired by them, surrounded by materials and finishes drawn from the brand’s iconic aesthetic.
The journey culminated with a Red Bull Formula One car, anchoring the space with a powerful reminder of TAG Heuer’s enduring place in the world of racing — past, present and future.
.JPG)
