Tintopia by essence
To launch essence cosmetics’ Hydra Kiss Lip Tint in Jeddah, we transformed a shopping centre into Tintopia — a vibrant, immersive pop-up designed to draw people in, hold their attention, and turn product discovery into experience.
A beauty launch that moved beyond display into something people could step inside, explore, and remember.
The Challenge
Launch a new product in a crowded retail environment in a way that would capture attention, drive engagement, and stay with people beyond the moment.
The Creative Idea
Create a world of colour people could step into.
A bold environment where product became play — inviting people to interact, explore, and express themselves through the Hydra Kiss Lip Tint.
The Experience
Set within a busy shopping centre in Jeddah, Tintopia became an unexpected burst of colour.
VIPs, influencers and shoppers were drawn into an open, immersive space designed for interaction and discovery. Guests explored the product through hands-on moments, playful installations, and shareable photo opportunities that extended the experience beyond the space itself.
People stayed longer, engaged deeper, and left with a stronger connection to the brand.
A world designed to be seen, felt, worn.
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