Collaborate Middle East

SERVICES

We are a global team, with local roots. Collaborate works with organisations and leaders across the region to turn ambitious visions into real world experiences — from destination attractions and cultural projects to brand activations, campaigns and content.

STRATEGY & INSIGHT

Understanding audiences, culture and context to uncover the opportunity behind every experience.

CREATIVE IDEATION

Turning strategic insight into bold ideas designed to travel across physical and digital worlds.

DESIGN & DEVELOPMENT

Designing the spaces, environments and content where brands come to life.

PRODUCTION & PROJECT MANAGEMENT


Delivering complex experiences with precision, production intelligence and operational expertise.

LIVE ACTIVATION


Creating real-world commercial impact that transform audiences from observers into participants.

AMPLIFICATION & CONTENT

Extending experiences far beyond the moment they happen.

MEASUREMENT


Tracking engagement, reach and impact to ensure every experience delivers real value.

About Collaborate in the Middle East

Global team, local roots.

Collaborate is a global brand experience agency, with studios across Europe, Asia, Africa and the Middle East.

Expanding into the GCC reflects both the scale of the region’s ambition and our commitment to the brands building its future.

From Riyadh and Dubai, we bring global creativity and local understanding together.

Supporting the region's transformation

The Middle East is undergoing an extraordinary period of transformation.

From Saudi Arabia’s Vision 2030 to the rise of culture, tourism, sport and entertainment across the Gulf, the region is redefining how nations and brands connect with people.

Collaborate works with organisations and leaders across the region to turn ambitious visions into real world experiences — from destination attractions and cultural projects to brand activations and campaigns.

A bridge between global brands

and the GCC

Collaborate connects global brands with the region, and regional brands with the world.

We help international brands enter and activate within the GCC, while enabling local brands to scale and resonate on a global stage.

By combining international expertise with deep regional partnerships and cultural insight, we move brands between global ambition and local relevance.

Our People

Ben McMahon
Founder & CEO

Part entrepreneur, part boss. Ben epitomises Collaborate: our vision, our values and our outputs.

Nick Walsh
Regional Growth Officer

Nick leads client partnerships across the region, ensuring projects are delivered with the high level of service, creativity and operational excellence that defines Collaborate.

Shape

Gregory Mardikian
General Manager - Middle East & Africa

Gregory brings extensive experience working across the Middle East, helping brands navigate the regional market and build meaningful partnerships.

Ewan Ferrier
Creative Director

Ewan leads the creative output for projects in the region, shaping the ideas and experiences that bring brand stories to life.

Abdulrahman Alrashidi
Agency Manager

Based in Saudi Arabia, Abdulrahman manages local operations and partnerships, ensuring projects are delivered seamlessly within the region.

Hamsa Amjed
Global Consultant

Hamsa provides strategic advisory support across international projects and regional partnerships.

Hamad Tariq Mahmoud
Saudi Cultural Lead

Hamad ensures projects are culturally informed and aligned with Saudi heritage, traditions and audience expectations.

Our offices

Riyadh

4404 Imam Abdullah Ibn Saud Ibn Abdulaziz Rd,

6786, Ghirnatah,

Riyadh 13241,

Saudi Arabia

Dubai

The Exchange Tower,  Business Bay, 

Plot No. 187,  Makani 24688586742, 

Dubai, 

United Arab Emirates