Hyundai IONIQ 5 N Global Launch
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The Drum Awards: Best Automotive Experience
Thrilling audiences across the globe, our audacious launch of the Hyundai IONIQ N5 stole the show at Goodwood’s Festival of Speed.
The biggest moment at Goodwood’s Festival of Speed 2023. The largest stand on the grid, the most exclusive unveiling moment with Jodie Kidd, synchronised with a parallel reveal on-track.
100,516 total stand users
14 minutes average dwell time
24,000 live stream views
Global reach of over 30+ countries
The Challenge
Debut the new Hyundai IONIQ 5 N for a global audience at Goodwood’s Festival of Speed.
The Creative Idea
We switched the focus of traditional car launches from the car to the driver.
The Experience
Launching an electric vehicle that roars with combustion and high performance, our activation put everyone in the driving seat.
By giving every visitor a driver’s perspective, we took them inside the experience and exhilaration of sitting behind the wheel of the new IONIQ 5 N.
An EV where you hear the roar of an engine, sense your pupils dilate, and feel your heart race.
