Randox at Goodwoof 2025

Tail-Wagging Wellness.

Bringing wellness to heel at Goodwoof, one sniff of serenity at a time.

Helping Randox Health deepen its connection with health-conscious dog lovers, Collaborate returned to Goodwoof with a wellness experience that balanced interaction and education, with stillness and soul.

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The Challenge:

Deepen Randox Health’s connection with the dog owners of Goodwoof, for the fourth year in a row, by raising brand awareness and sparking meaningful health conversations.

The Idea:

After creating a series of successful activations for Randox at Goodwoof, we noticed the unmet moment of calm amongst the excitement of the previous events. To enter the next evolution of wellness, we set out to curate a space that celebrates the undeniable human-hound bond by giving visitors a space to recharge.

The Solution:

We introduced The Randox Health Studio and the Randox Relaxation Lounge, a sanctuary of wellness designed for both people and pups.

Open to all, the Lounge was a zone for rejuvenation, offering free sessions of Doga, canine massage, reiki, and sound bathing.

The activation also included daily expert talks with Stephanie J. Moore, clinical nutritionist and wellness advocate, exploring the connections between gut health, mental wellbeing, and the healing presence of dogs. This all connects with Randox’s core message: that health is best approached proactively, and that wellness often begins with simple habits and four-legged friendship.

For our hungry readers:

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