Randox at Goodwoof
Turn on. Tune in. Wag out.
Creating an experience linking humans, healthcare and their humble hounds.
Helping Randox Healthcare to target affluent dog owners at Goodwoof Festival, we created a celebration of mindfulness that put a wag in everyone’s tail.
The Challenge:Design an experience at Goodwoof, a brand-new festival, to create affinity between dog owners and the healthcare brand Randox.
The Idea:People love their dogs for the mindfulness and connection they bring, both to self and others. We saw an opportunity to help dog lovers connect all the good things a dog does for the soul with broader expressions of wellbeing.
The Solution:Focusing on the creative idea that ‘healthy humans have healthy pets’, we created a soothing antidote to the barking mad atmosphere of Goodwoof.
Running dog-themed wellness activities that benefited both pooch and owner, we manifested a space of smiles and serenity, connecting Randox wellbeing with canine companionship.
Dog yoga - bringing new meaning to the downward dog pose.
The Good Boys of Goodwoof
There were a lot, and we mean a lot, of waggy tails deserving celebration at Goodwood’s first ever dog festival.
Allow us to introduce you to the top 5 good boys and girls of Goodwoof.
Beyond the brief
With Randox hosts and entertaining education woven into each canine interaction, every aspect of the activation seamlessly linked back to the brand’s central promise of proactive, predictive healthcare.
Increased social reach through shareable moments, captured in Randox branding and given as a free memento for time inside the Randox experience.
Impact
Average dwell time of 5+ minutes
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