Hyundai 6N Global Launch

A launch that climbed, captured

and conquered.

In partnership with Innocean, we crafted a stand-out experience that became the stage for Hyundai’s global launch of the IONIQ 6N.

Unfolding live from within the activation, and culminating in The N Moment during the famous Hill Climb, the reveal powered through Goodwood Festival of Speed and beyond.

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The Challenge:

How to create the most electrifying and amplified global launch for the all-new Hyundai IONIQ 6 N.

The Creative Idea:

‘Duality’: blending visceral immersive experiences with digital content to showcase how this performance EV delivers the best of both worlds, from city comfort to fast-paced on-track fun.

The Experience:

A full-scale experiential campaign. Teaser content built up to a bold PR stunt to announce the launch, backed by a showstopping brand space at Goodwood’s Festival of Speed.

Guests embarked on a playful journey, immersing themselves in the Ioniq 6 N world through digital storytelling, real-time community feedback, racing sims, and exclusive merch drops before gaining access to private grandstand seating overlooking Goodwood’s famous Hill Climb track. This unique space didn’t just showcase Hyundai N’s innovation, but invited every guest to live it, one immersive moment at a time.

A space built to charge your senses and immerse you in the world of N.

Impact

Winner - Best Automotive Experience at The Drum Awards

100,516 total stand users

36,065 engaged fans

14 minutes average dwell time

24,000 live stream views