Veuve Clicquot, La Dolce Vita
In its 25th year at Goodwood, Veuve Clicquot used Revival'sLa Dolce Vita theme to make a familiar champagne bar feel new again, with asecond bar, a lawn styled like the Italian Riviera and a sundown toast to closethe weekend.
The Challenge
Make Veuve Clicquot's 25th year at Goodwood feel brand new,and give guests a reason to see it as a luxury house, beyond the champagne intheir glass.
The Creative Idea
La Dolce Vita through a Veuve Clicquot lens: Richmond Lawn reimagined as a sunlit Riviera terrace, built around the Maison's own Solaires pirit.
The Experience
A new six-metre bar in Clicquot Yellow joined the circularbar on Richmond Lawn, giving the space a second focal point and quickerservice. Bay trees, apricot roses and bistro tables brought in the Riviera. OnSunday evening, the Sundown Moment closed Revival with a Veuve Clicquot toastas the sun went down.
La Dolce Vita, the Veuve Clicquot way.
