Motul, The Time Machine
At Goodwood Revival 2026, Motul turned a product nobody ever sees into a stand people stopped for, launching a new heritage oil with RUF onthe Revival high street.
+64% directly engaged visitors on 2025
34,308 visitors over three days, up 35%
8m 19s average dwell time
28% of passers-by converted to engaged visitors
The Challenge
Show the Revival crowd the craft that keeps their favourite cars running, and launch a new heritage oil with RUF in the right room.
The Creative Idea
The Motul time machine: a corner of the Revival high street where more than 170 years of oil-making craft came to life, with RUF's new heritage oil at its centre.
The Experience
Outside, a paparazzo worked the high street like it was 1960s Rome, inviting people in for a La Dolce Vita portrait. Inside, the walls told the Motul and RUF story, from 1853 to today, and the new heritage oil launched beside RUF's original Porsche 356. A heritage shop and coffee bar kept people around.
Making the invisible worth stopping for.
