The Motul Museum

Motorsport heritage, lived in the present.

For their sixth year at Goodwood Revival, we transformed Motul’s footprint into a museum of motorsport history - a walk-through experience where innovation, adventure and decades of heritage were brought to life through interactivity and discovery.

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The Challenge:

Reimagine Motul’s motorsport heritage as a real-life experience that felt fresh and inspiring for their sixth year at Goodwood Revival.

The Creative Idea:

Turn the Motul experience into a museum-style visitor journey built around key moments in the brand’s history; a space guests could explore, not just observe.

The Experience:

We introduced the Motul Museum. A compact, story-led environment where archival imagery, peepholes, a vintage phone moment and a heritage photobooth guided visitors through decades of innovation. A curated gallery of motorsport history, built inside a garage footprint.