The TAG Heuer Experience
Bringing the Legacy to Life
We brought TAG Heuer’s motorsport legacy to life with a journey-led experience at Goodwood Festival of Speed.
From heritage timepieces to cutting-edge innovation, the space was designed to reflect the brand’s values of precision, performance, and design, turning every detail into an invitation to connect with the TAG Heuer world.
The Challenge:How to bring TAG Heuer’s motorsport legacy to life, deepening bonds with existing clients, while inspiring a new generation of enthusiasts.
The Creative Idea:Immerse guests in the TAG Heuer world: a journey-led experience that transitioned from brand heritage to future innovation.
The Experience:A hero’s journey, crafted out of a space that reflects the brand’s precision, performance, and premium design values.
The ultimate retail experience, the stand showcased historic Porsche artefacts alongside the watches inspired by the partnership, with a material palette that reflected TAG Heuer’s signature aesthetic throughout. Guests finished their journey at the Red Bull F1 car, a final reminder of the brand’s unique place in the motorsport world, from the past, to the future.
Impact
Winner - Best Automotive Experience at The Drum Awards
100,516 total stand users
36,065 engaged fans
14 minutes average dwell time
24,000 live stream views
Global reach of over 30+ countries
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