Randox at Future Lab 2022
Create an experience within Future Lab that would not only entertain guests and connect new customers with the Randox brand but would also shine a spotlight on Randox's preventative health testing capabilities - both now and in the future.
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Design and deliver an activation that showcased Randox’s innovative technology and gain cut through in Future Lab, an exhibition space teeming with world-leading technological showpieces.
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Rather than using flashy tech and screens to communicate the message, Collaborate partnered with Randox to showcase a lab of the future, within Future lab, using Randox’s own testing equipment.
Working with Randox’s engineers, we designed a space that would entertain and amaze using their custom-designed robot arm packed lab of the future to create a number of activation points.
To enhance the audience engagement, and to play on the testing concept, we built a ‘Test yourself’ climbing wall. Not only did this create buzz and excitement (and queues), it also generated valuable dwell time for a captive and receptive audience to hear more about Randox.
Backed up with leader boards, Randox were able to create experiences at every opportunity.
This stimulated authentic conversations, and publicly demonstrated Randox’s innovative and proactive work culture.
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Over the three-day activation period, a staggering 861 climbing wall entries were logged.
Future Lab Wrap Up
“How do you make a healthcare brand stand out amongst many futuristic businesses, all activating in the same area?”
The answer? Bring their story to life.
This interactive exhibition was the focal point of Future Lab, Goodwood’s innovative area within the Festival of Speed.
