Mabion at CPHI Frankfurt

Science Meets Soul

For Mabion’s landmark appearance at CPHI Frankfurt, we evolved a warm, human-led design language into a precise, authoritative expression of their CDMO ambitions. The activation became a quietly charismatic space. Personal, elevated, and built for the kind of conversations that shape long-term partnerships.

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The Challenge:

Express Mabion’s scientific capability through a stand that also captured the warmth, humanity and modernity at the centre of who they are - a balance that rarely shows up in pharmaceutical environments.

The Idea:

Translate Mabion’s dual identity into a spatial concept that pairs architectural precision with softness - using form, light and material to make high science feel instinctively human.

The Solution:

We created an 11m x 7m experience that felt intentional from the moment you stepped inside: warm lighting shaping the atmosphere, textured materials, and a tinted-glass VIP room offering a calm pocket for deeper conversations. A refined, backlit header added a quiet sense of confidence overhead, while multi-screen storytelling pulled visitors gently into Mabion’s world. Polish hospitality threaded warmth through the experience - subtle, human, unmistakably theirs.