HSBC at Goodwoof

Banking with Bite

Trust. Loyalty. Lifestyle. Long-term relationships.

Bringing barking and banking together in one premium experience, HSBC made their debut at Goodwoof in celebration of what connects people to their pets, and to their bank.

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The Challenge:

Curate a dog-focused activation that feels heart-warming and community focused, to represent the values of the HSBC Premier offering, while engaging both existing clients and a like-minded new audience.

The Idea:

When it comes to loyalty, who better to learn from than dogs? We took inspiration from the devotion between pets and their people and channelled it all into a playful experience designed to reflect what HSBC Premier really offers: thoughtful rewards, premium experiences, and time well spent.

The Solution:

Over both days at Goodwoof, we hosted a standout HSBC activation that was both playful and premium.

The first feature was The DePawSit Vault, a fun-filled photo booth, for guests to deposit anything from a trick to a tail wag. Owners could pose with their furry companions using a range of playful HSBC-branded props. An owner was entered into a prize draw for every photo shared online for the chance to receive a treat.

We balanced out the energy with the HSBC Premier VIP Lounge to offer a calm retreat for top-tier clients and their good boys, with shaded seating, hospitality service, and a relaxed atmosphere.

Together, the two spaces welcomed both new visitors and loyal customers, delivering an experience true to the spirit of HSBC Premier.