Colgate Immersion Room

Where ideas shift at the speed of light.

Colgate wanted a space that could shift identities as effortlessly as their campaigns do. We transformed three standard meeting rooms into one fluid, immersive environment built for storytelling, retail conversation and creative possibility.

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The Challenge:

Create a permanent space that could effortlessly move between brand narratives - a single room capable of hosting multiple identities without ever losing coherence or atmosphere.

The Creative Idea:

Design a room whose character could change in an instant, using orchestrated light and digital content to let Colgate step into any brand world with confidence and ease.

The Experience:

We transformed three rooms into a permanent immersion space anchored by a sweeping digital screen and responsive LED lighting. Each element works in harmony to shift the room’s personality in seconds - from retail aisle to brand studio to a clean briefing environment. Nestled inside the Colgate-Palmolive HQ, it now operates as an always-on storytelling space designed to evolve with every conversation.