Breaking Boundaries: Inspiring Personal Growth and Adventure
How Collaborate's Experiential Brand Activation Ignited Transformative Journeys
We kicked off this year with an incredible campaign aimed to uplift and motivate marketing and event managers, brand directors and creative leads all across the UK.
Picture this: a special ‘scratch-off’ poster was printed and sent to leading marketers. Each box revealed a personal challenge designed to ignite your spirit and kickstart your year on a positive note – should you choose to accept it.
We’re super-stoked to share the awe-inspiring stories of two individuals who did just that, embracing their chosen challenge, and emerging better off for it!
The Stories
Dan Coulter
A wild camping adventure!
Dan, the mastermind behind Jimmy's Iced Coffee’s marketing, fully immersed himself in the magic of our brand activation campaign. With a thirst for adventure, he and his buddy embarked on an exhilarating journey into the heart of Wales.
They hiked a whopping 17 kilometers through remote farmers' fields, immersing themselves in the untouched beauty of nature. They even created their own campfire, conquered a 5-kilometer trail run (with a refreshing wild lake swim halfway through), and topped it all off with an epic experience at the Bristol wave pool.
All this from a random request from a brand experience agency.
We love to see it.
Kate Jones
Let's give a round of applause for second challenge finisher, Kate from Montezuma's!
We all know that stepping out of our comfort zones can lead to amazing personal growth, right?
Well, Kate embraced our uplifting campaign and dusted off the running shoes. Having taken some time away from running, Kate had the challenge of running 5 miles.
Mission complete.
“Thanks for pushing me out of my comfort zone and helping me show how far I have come with my health as I wouldn’t have though I could have still done this! 😊 Big love to team collaborate and hope you are all good!”
At Collaborate, we are passionate about creating experiences, whether that be on or off an event!
Contact us today if you want to translate this same ideology to your brand activations.
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