Goodwood Revival - Experience Our Experiences

Welcome to Collaborate: Transforming Brand Experiences.

Hopefully you know by now, as your favourite brand activation agency, we specialise in crafting unforgettable immersive experiences. Nowhere allows us to realise our vision of crafting unforgettable immersive experiences better than the retro car-fest that is Goodwood Revival. As the largest multi-day immersive experience in Europe, we have to make sure we are match-fit every September for this incredible event.

Dive into our array of experiences: 6 activations for 6 brands, across 1 long weekend.

Code #5:

NAAQ95DGKV6B4YCS

But first, here is a snapshot of what they all looked like.

Goodwood Revival 2023

Sky Studios Presents: Earls Court Studios

Why watch a film, when you can step inside it?

Guests walked onto a 1950s retro sci-fi film set, instantly blurring the boundaries between actors and audience.

Disco dance scenes, inflatable monsters, and a musical cast of colourful aliens and astronauts captivated Revival’s audience, delivering a massive engagement rate of 95%.

Sky brings the feeling of movie magic to an in-person audience.

Lotus

‘Craft a bridge from the future to the past’. That was the brief for the Lotus showcase at Goodwood Revival this year.

Seamlessly blending their futuristic EV models with the 1950s festival theme posed a bold challenge.

So we used design storytelling to present their new EVs as a ‘vision of the future’ in the 1950s-styled studio, seamlessly balanced alongside one of their classic, crowd-pleasing models.

This year, the future never looked so damn beautiful.

Code #6:

NAAQ9DZR7KXPJZ2U

Randox

Blending Barbiecore with science.

How to master the challenge of time travel for a healthcare brand founded in 1982?

We fused the Barbie cultural phenomenon with Randox’s Every Man / Every Woman diagnostic product through two simple yet hugely popular 1950’s themed photo booths in the style of men and women’s doll boxes.

Positioning strategically outside Randox’s bubblegum pink store, they helped create the busiest stand for Randox to date.

Code #7:
NAAQ9NMWVWWB7AC9

Across The Site

We were lucky to work with a multitude of revered brands this year at Goodwood Revival.

Aston Martin, Goodwood, Motul, Sky, Lotus and Randox.

At Collaborate, we are passionate about fuelling the drive for extraordinary automotive brand experiences.

Reach out to discuss your next brand activation.

Code #8:

NAAQ9UYLS5RCF2QN