The Roger Dubuis Hospitality
At Goodwood Festival of Speed, we created two hospitality spaces that embodied Roger Dubuis’ fearless approach to luxury watchmaking. Bold architecture, oversized watch details and rich tactile finishes brought the brand’s world of Hyper Horology to life. From statement entrances to a hidden VVIP garden, every element was designed to immerse guests in the precision, craft and audacity that define Roger Dubuis.
The Challenge
Design and build two hosting spaces for global luxury watch brand Roger Dubuis, the new official timekeepers, at Goodwood’s Festival of Speed that would thrill guests, drive engagement, and build awareness with new fans.
The Creative Idea
We created a hospitality space that embodied Roger Dubuis’ bold approach to luxury. Drawing on the brand’s distinctive design language and colour palette, every detail was crafted to celebrate Hyper Horology. From oversized watch elements to tactile finishes and a hidden VVIP garden, the result was a show-stopping environment that immersed guests in the world of Roger Dubuis.
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