Swift at The Motorhome Show
Swift’s exhibit didn’t just showcase motorhomes - it ignited the lifestyle behind them.
Instead of simply exhibiting vehicles, we immersed visitors in the freedom, adventure and possibility that comes with life on the road. The result: Swift’s strongest NEC performance to date and a stand that stopped people in their tracks.
Highly Commended - Campaign Awards, Best Exhibition
58,000 total visitors
73% engaged visitors
14 min average dwell time
The Challenge
Surpass sales target of 700 vehicles for the event and digitise the consumer experience.
The Creative Idea
Bring the experience to life across every sense.
Our creative insight transformed Swift’s Caravan & Motorhome Show presence into thousands of powerful customer engagement moments, unpacking their recreational vehicle proposition into experiences that prospects could feel, touch and taste.
The Experience
Our 4,000sqm space set new standards in experiential display for the motorhome industry.
Using multiple activation areas, we focused on bringing to life all the feelings of luxury and freedom that come with a Swift getaway.
Every element - from VR to chef experiences to real-world simulations - was designed to bring the feeling of owning a Swift motorhome to life.
.JPG)
