Randox immersive high street experience
Standing out at Goodwood Revival.
To bridge the gap between past and present, we created a vibrant Randox space that cut through the nostalgia of Goodwood Revival. A colourful, highly shareable activation invited guests to step inside, capture the moment, and connect with the brand in a way that felt fun, memorable and distinctly modern.
30,400 passive viewers
3,120 engaged guests
160 returning guests
10% of passing visitors stepped inside
The Challenge
Introduce the modern Randox brand to an audience immersed in Goodwood Revival’s 1960s world.
The Creative Idea
A bold, colour-driven stand designed to stand out from the vintage surroundings. At its heart, a photobooth drew guests inside the space - creating a playful moment that naturally pulled people into the Randox experience.
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