Randox at Goodwoof
To help Randox build affinity with dog owners at Goodwoof, we created a wellness space designed for both people and their pets. Through calm, interactive experiences and expert insight, the activation connected the joy of the human–dog bond with Randox’s message of proactive health.
The Challenge
Design an experience at Goodwoof, a brand-new festival, to create affinity between dog owners and the healthcare brand Randox.
The Creative Idea
People love their dogs for the mindfulness and connection they bring, both to self and others. We saw an opportunity to help dog lovers connect all the good things a dog does for the soul with broader expressions of wellbeing.
The Experience
Focusing on the creative idea that ‘healthy humans have healthy pets’, we created a soothing antidote to the atmosphere of Goodwoof.
Running dog-themed wellness activities that benefited both pooch and owner, we manifested a space of smiles and serenity, connecting Randox wellbeing with canine companionship.
Bringing new meaning to the downward dog pose.
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