KDDI World
Over three years at Mobile World Congress, we partnered with KDDI and VOJ to bring their technology out of the background and into the real world.
What started as a way to show connectivity became something much bigger — a living environment where AI, mobility and data could be experienced, not explained.
Each year built on the last. Not a stand, but a world people could step into.
46,924 total visitors
50% conversion rate
13m 05s average dwell time
The Challenge
Showcase the true value of KDDI’s technology in a way people could instantly understand, feel, and believe in, in one of the world’s most competitive tech environments.
The Creative Idea
Create a world shaped by connectivity.
A space that evolved each year — from moments, to systems, to an entire city — where KDDI’s technology could be experienced through everyday life.
The Experience
In 2024, we made connectivity visible; turning data into real, human moments.
In 2025, we brought AI into the story; showing how it quietly shapes the way we live, shop and move.
By 2026, the experience became a city.
Inspired by Tokyo, visitors moved through streets, stores and spaces where technology wasn’t demonstrated — it was lived.
From retail to mobility to infrastructure, every interaction helped people understand not just what KDDI does, but why it matters.
The future of connectivity isn’t something you watch.
It’s something you step into.
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