JD × Nike Win Together
A high-energy brand world designed to inspire the leaders shaping the future of JD.
JD brought together 300+ senior retail leaders from 16 countries to align around the next chapter of Nike innovation.
We transformed the conference into an immersive Nike environment — where product, culture and entertainment collided to energise the room and set the tone for the year ahead.
300+ senior leaders engaged
16 countries represented
Keynote from Nike Global Marketing Manager, Pietro Licini
The Challenge
Turn a traditional retail conference into an experience that could inspire, energise and unite JD’s European leadership around Nike’s 2025 vision.
The Creative Idea
Win Together.
A bold, 360-degree Nike environment where speed, sound and product storytelling collided — celebrating JD’s momentum and the cultural power of Nike’s most iconic silhouettes.
The Experience
Guests stepped into a fully branded Nike world built to spark excitement and conversation.
A towering 5×5m video wall, DJ-led energy and immersive product moments brought Nike’s future to life. Iconic models like Air Max 95 and Air Max DN were showcased through interactive installations — from oversized games to music-driven creative moments .
The result was a conference that felt less like a presentation and more like stepping inside the culture of the brand itself.
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