Hispano Suiza: Carmen Sagrera Reveal
At Goodwood Festival of Speed, we launched the Hispano Suiza Carmen Sagrera to a global audience in a way that reflected the brand’s heritage, craft and exclusivity.
Using a striking red design thread woven through the space, the activation guided visitors through a sensory journey culminating in the dramatic reveal of the car itself.
27,833 total visitors
14,301 engaged fans
14 minute average dwell time
51% engagement rate
The Challenge
Create a dynamic public debut for the Carmen Sagrera that could translate an ultra-exclusive hypercar brand into an engaging Goodwood experience.
The Creative Idea
The “red thread” concept running through the activation - using light, fabric and sound to draw visitors through the space and build anticipation toward the car reveal.
The Experience
Located in Goodwood’s Supercar Paddock, the experience invited guests to follow the red thread through a sculptural environment designed to reflect the elegance of the Hispano Suiza brand.
The journey culminated in a dramatic reveal of the Carmen Sagrera, transforming a traditional display into a theatrical introduction for one of the world’s most exclusive vehicles.
.JPG)
