Goodwood Speed Week
Bringing the trackside experience home.
Creating an experience for viewers at home that rivalled the experience of being trackside.
An immediate fan-favourite for the first-ever virtual guests at SpeedWeek.
The Challenge
In the midst of lockdown, give the online viewers of SpeedWeek an experience that brings them into the heart of the action, making the hairs on their neck stand up.
The Creative Idea
360 sound and visuals fitted into a Ford Mach-E drift rally car.
Fitted the track with top-of-the-range sensors, auditory, and visual equipment.
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