eBay Garage: The Original Build
For eBay’s debut at Goodwood Festival of Speed, we transformed the digital eBay Motors marketplace into a real-world experience built for petrolheads.
The eBay Garage invited fans to explore parts, learn from creators and celebrate the satisfaction of doing it yourself.
The Drum Awards Finalist: Best Open Air Experience
Race Media Awards Finalist: Best Live Event
80,500 total stand users
21,000 engaged fans
The Challenge
Create a standout debut for eBay at Goodwood Festival of Speed, bringing the digital eBay Motors marketplace to life for a community built around car culture.
The Creative Idea
The eBay Garage - a live, three-dimensional version of the eBay Motors marketplace.
By celebrating the DIY spirit, we created a space where visitors could explore parts, hear from automotive creators and discover the joy of building and maintaining their own projects.
The Experience
At the heart of the activation was a vibrant hub designed to entertain, educate and inspire.
Curated parts displays, live talks from automotive influencers, hands-on demos and expert advice transformed the stand into a meeting place for the car community - proving that the journey of sourcing parts and building projects can be just as rewarding as the result.
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