eBay Garage: The Next Chapter
Campaign Awards: Best Outdoor Experience
The Drum Awards: Best Automotive Experience
Race Media Awards: Best Live Event
eBay is where millions of enthusiasts find the parts that keep their projects alive.
Across Festival of Speed, German Car Fest and Japfest, the eBay Garage transformed the digital platform into a physical playground for car culture - where fans could explore parts, learn from creators and celebrate the joy of building their own machines.
67% engagement rate
10m 30s average dwell time
100% of merchandise sold out
The Challenge
Scale the original eBay Garage concept into a bigger and bolder experience that could engage different audiences across multiple automotive festivals.
The Creative Idea
Take the core Garage concept and turn up the volume.
By expanding the footprint, programming and interactive touchpoints, we created a platform that could adapt to different audiences while staying rooted in the DIY spirit of eBay.
The Experience
The Garage became a magnet for the community - part workshop, part stage, part playground for petrolheads.
Visitors explored parts displays, swapped knowledge with creators and discovered the satisfaction of sourcing the right piece for their next build. What normally happens online became something social, physical and alive.
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