eBay Garage: Taking it Further
The Drum Awards: Best Retail and Consumer Products Experience
At Silverstone Formula 1 and Festival of Speed, eBay became a multi-level playground for automotive culture.
Building on the momentum of earlier activations, we transformed parts and accessories into a world of discovery — blending games, creators and community into an experience designed to celebrate the thrill of building your own machine.
45,000 engaged fans
15 minute average dwell time
The Challenge
Turn the everyday act of maintaining your car into an unforgettable festival experience.
The Creative Idea
If the earlier Garages proved the concept, the eBay Garage campaign 3.0 dialled up the fun.
Gamification, content and culture collided in a space designed to pull fans deeper into the eBay ecosystem — proving that finding the right part can be just as exciting as driving the finished car.
The Experience
The Garage became a multi-level world of discovery.
Visitors tackled challenges like the Parts Finder, where players were lifted above a giant ball pit to hunt for components, and a multiplayer escape-room-style game designed to test mechanical knowledge.
A packed content programme brought the community together, with appearances from automotive creators including Mat Armstrong, Becky Evans, Edd China and Richard Hammond, alongside exclusive DJ sets.
Celebrating eBay’s partnership with McLaren, an F1 car anchored the space — connecting grassroots car culture with the pinnacle of motorsport.
.JPG)
