Boots Bootiques
A Cannes Lions–winning activation that travelled across the UK.
To bring Boots’ 'Gift Like You Get Them' campaign into the real world, we created a series of immersive pop-up Bootiques across the UK. Each space transformed festive shopping into a playful, sensory experience that helped customers discover the perfect gift.
The Challenge
Bring to life three unique and challenging concepts through experiential production – LOVE, SLEEP and TWEEN.
The Creative Idea
Utilise a mixture of stunning design, creative build, and live actors to truly immerse shoppers in the Boots experience.
The Experience
Three bespoke concepts, all in challenging logistical areas – retail space, shopping mall and a public street.
Each activation needed it’s own direction, look, feel and vibe.
A sensory experience that transcended age, culture, and expectation.
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