BEYOND x Paris Saint-Germain
To announce BEYOND Developments as the Official Premium Real Estate Partner of Paris Saint-Germain, we created a cinematic launch film designed to travel at the speed of football culture.
Moving beyond traditional partnership announcements, the film positioned BEYOND inside the world of elite sport — where ambition and global influence collide — transforming sponsorship into a cultural moment capable of connecting audiences worldwide.
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1.4M+ views on Instagram
63.8k views on Facebook
20k+ reactions across platforms
The Challenge
Reveal a global partnership inside PSG’s fast-moving social ecosystem while authentically connecting two brands built on ambition and cultural relevance.
The Creative Idea
Not a sponsorship post, but a cultural moment. Two brands united by ambition, scale and belief.
The Experience
Produced by our in-house content studio in collaboration with BEYOND Developments, the one-minute hero film was designed to live natively across PSG’s global social channels.
Paris became the backdrop for the story, allowing the partnership to unfold through movement, place and atmosphere. Released simultaneously to French and English audiences with multilingual subtitles, the film quickly travelled across PSG’s digital ecosystem — turning a commercial announcement into a culturally visible moment.
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