Aston Martin Valhalla Exclusive Reveal
Creating a private moment of discovery for Aston Martin’s most important guests during the intensity of Goodwood Festival of Speed. By transforming an unused section of the circuit into a calm, architectural environment, we delivered a controlled reveal of the Valhalla that felt rare, considered and unmistakably Aston Martin.
The Challenge
Give VIP guests a unique opportunity to view the new Aston Martin Valhalla.
Create a peaceful and quiet experience tucked away from the noise of Goodwood’s Festival of Speed.
The Creative Idea
We utilised a section of the Goodwood circuit that had never been used for brand activations previously, Foxes Gate.
Minimalist styling belied the complexity of the site conditions. The visitor experienced a luxury architectural space with beautiful modern graphics which led them to a stunning light controlled reveal.
The Experience
Aston Martin’s guests were being looked after in the prime hospitality suite, also designed and built by Collaborate. Small groups went from luxury to serenity and could experience this engineering masterclass in a truly unique way.
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