Softbox and CSafe at PharmaIQ

Following on from the successful collaboration between Softbox and CSafe at the Logipharma event in the south of France just 3 months prior, we were brought back in to design and build an exhibition stand for the PharmaIQ event that took place in Dusseldorf in June 2022.

Logistically, we opted to use local crews in Germany and design the space to have as much digital interactivity as possible, in order to minimise both wastage and unnecessary travel.

The impact and response was astounding, with this stand taking the prime spot and putting the roller banner competition in the shadows.

This was a true testament to our ethos of global reach, local roots.