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Participation Is Becoming the New Measure of Brand Presence

Eloise Baker-Hunter shares her experience of Advertising Week Europe
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A New Partnership with Apollo Automobil

We have been named exclusive partner to deliver global hyper-car manufacturer Apollo Automobil’s brand experience at Goodwood Festival of Speed 2026.

At Milan Design Week, automotive brands showed the power of letting go

Car brands are taking a culture-first approach, says Lucy Bairner – and the move away from simple product launches was on display at this year’s MDW.

What the £46.7bn AA/WARC Figures Really Mean

Chris Ambidge shares his perspective on the latest AA/WARC ad spend figures and why participation is becoming a more valuable measure of brand impact than reach alone.