Is It Time to Stop Looking Backwards?

CEO, Ben McMahon and COO, Luke Daniels spent race week in Melbourne, experiencing first-hand the brand activations, fan immersion and partnership thinking redefining sport and brand expriences.

CEO, Ben McMahon, shares how our teams across the Middle East are responding to recent events in the Middle East.

Sales & Marketing Director, Lucy Bairner, explores whether brands need official rights to win in sport, or if experience is what truly shapes impact.