What SXSW London Taught Us About Playing It Safe
Stuart Parker, head of business development at Collaborate Global, on embracing creative chaos.
SXSW in Austin has always been more than a conference. It’s a bold, buzzing stage where tech, music, film, and brands collide in a one-of-a-kind host city. It's where culture lives loud and where brands thrive by leaning into that energy. So, when it was announced that SXSW was heading to London, the promise was high.