Rethinking Generational Marketing Myths
Marketers are moving past lazy generational clichés and towards segmentation that reflects how people actually live, across fandoms, identities, life stages and microcultures, writes LBB’s Addison Capper.
For years, marketers have sliced the world into neat generational boxes: boomers, gen X, millennials, gen Z. Each with its tidy list of traits – cynical, loyal, authentic, avocado-obsessed. Are these buckets still helpful or just lazy clichés that flatten real people?