To prevent the spread of Covid-19 we will need to radically change almost everything we do: how we work, exercise, socialise, shop, manage our health, educate our kids, take care of family members.
We all want things to go back to normal quickly. However we all realise that things won’t go back to normal after a few weeks, or even a few months in the new world of social distancing.
Some things never will.
Therefore it is imperative that we adapt and learn how brands are able to engage with consumers, in this new normal.
As a direct response to this, Collaborate have launched PRISM; an internal think tank comprising of inputs from our wider network of expertise. With the view to share information and concepts enabling brands to feel comfortable engaging consumers in the new normal based around the “events” industry – locally and internationally.
To make this the most useful resource it can be we are engaging with H&S experts, Creative thinkers, numerous production houses and brand custodians to form an open forum for ideas and methodologies to be developed.
Our starting points to build upon include
- Full understanding of current HSE guidelines towards social distancing practices
- Be clear on what will not happen in this new normal, and zero in on what can be achieved.
- Use of technology
- Design and material considerations
- Best practice of processes to ensure safety and confidence for all involved
If you are interested in contributing and being involved in this project as it moves forward, please contact Luke@collaborateglobal.com for more information.