Launch new Rolls Royce Ghost to private audience in South Africa. Create a space which captures the essence of Rolls Royce. Allow delegates to move freely yet still be part of a story.
We created a space that was segmented from rest of dealership. Private viewing of the car. 4-sided structure built. Pre-screening of film and viewing of car private lounge.
Behind the doors of the ordinary dealership stood the majestic new Rolls Royce. Unbeknownst to those the other side of the curtain, there was a little slither of magic happening in Johannesburg in December 2020.
VIP delegates were taken through a journey that included a film, private viewing of the car and then a networking section.