Create an engaging and interactive set for Randox at Goodwood Revival. Fitting in with the 1950’s theme, but bringing the modern day brand into the story.
We created a theatrical recreation of the discovery of DNA back in the 1950’s. With 8 actors, a completely bespoke set with custom built props and a 15 minute performance, audiences were truly engulfed in the story.
Stepping inside the Randox Laboratories, guests of Revival were transported back to 1950 and were watching the famous interview from the 4 scientists that discovered DNA take place. Dr James Watson, Dr Francis Crick, Dr Maurice Wilkins, and Dr Rosalind Franklin all played out the breathtaking discovery as though it was happening all over again.
The actors then brought the conversation to the present day and encouraged people to talk to the Randox scientists if they wanted to protect themselves against future diseases such as the black plague.
This was all finished off with an interactive photobooth, which perfectly framed the outside of the shop and encouraged people to post the images online to win a competition.
The beauty of this project was in the story.