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brief

Create a compelling documentary alongside Randox Health to showcase brainwave activity in stressful sporting situations.

production

To bring this idea to life, the Collaborate content team went overseas to Northern Ireland and captured video at Randox Health’s head office.  We also created vox pop videos with Dr Ben from Sensum (a technology sport activity measuring company). The content team recorded again at the Goodwood track, this time with Mark Webber and Rory Reid. This was all subsequently edited and distributed back to the TV network for upload.

creating alive

Rory Reid vs Mark Webber racing around the Goodwood track in one of the world’s fastest electric cars gave an incredible insight into how mere mortals compare against elite athletes when it comes to stressful situations. A unique, inside look into the car while Mark was roaring around the track and observing his brain activity live as an overlay on the screen left for some intense viewing.

Get in Touch

racing minds documentary

Content team at Racing Mind

project in mind

We are always looking for exciting new projects at Collaborate Global. If you have a project in mind, we would love to hear about it! Drop us a short message about the project with your contact info and one of our creative team will get in touch.

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