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"THROUGH EVERYTHING WE BUILD
AND EVERYTHING WE EVALUATE"

mobile world congress

CG-Spark-graphic_Yellow-spark

Review: “what did we learn”
Client: HUAWEI
Location: Mobile World Congress

OUR HUAWEI SPARK

Working closely with our Agency Partner Geometry Global, we produced 4 key zones at the MWC main stand for Huawei, demonstrating the ground-breaking features of the P20 handset.

In addition to stunning production, we implemented our full suite of Exposure analytic tools. These provided our client with the crucial data needed to review effectiveness of each display, in addition to total stand visits that was also recorded.


Using heatmap resources we are able to map the consumer journey around the stand which included dwell time and engagement. This intelligence brilliantly enables future decisions to be implemented, such as; budget allocation, staffing, design and creative content, all of which is fed into our Kick-start process for future strategy and activation planning.

10,901

people participated with the AR Desk display

2,788

pairs of ears engaged with the Music Room – Piano experience

359

visitors connected with the 5 G Wall installation

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