Review: “what did we learn”
Location: Mobile World Congress
OUR HUAWEI SPARK
Working closely with our Agency Partner Geometry Global, we produced 4 key zones at the MWC main stand for Huawei, demonstrating the ground-breaking features of the P20 handset.
In addition to stunning production, we implemented our full suite of Exposure analytic tools. These provided our client with the crucial data needed to review effectiveness of each display, in addition to total stand visits that was also recorded.
Using heatmap resources we are able to map the consumer journey around the stand which included dwell time and engagement. This intelligence brilliantly enables future decisions to be implemented, such as; budget allocation, staffing, design and creative content, all of which is fed into our Kick-start process for future strategy and activation planning.