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“Their creative production solutions and relentless problem solving allowed a truly immersive experience to flow through to the consumer.”

Boots Bootiques

CG-Spark-graphic_Yellow-spark

Production: “make it”
Value: £450k
Client: Geometry Global
Location: London, Liverpool, Birmingham.

Our Boots Spark

Our strong relationship with the client team meant we could be seamlessly involved from the get-go as partners rather than suppliers. We worked WITH them to find cost effective and time-sensitive solutions throughout the process.

 

The Brief

To produce three bespoke experiences, all centred around traditionally ‘difficult to buy for’ people.

1). Experience One: Love (What to give the person you’re heels over head with) Location: London

2). Experience Two: Sleep (What to give the person who lies awake dreaming of Sleep) Location: Liverpool

3). Experience Three: Tween (What to give the strange moody tweenager, formally known as your little angel) Location: Birmingham

Campaign Overview

When it comes to Q4 retail activity, they don’t come much more iconic than the Boots Christmas campaign.

We were delighted to work closely with our agency partners Geometry Global on this exciting multi-location activation for the ‘Gift like you get them’ campaign.  The brief was to develop 3 separate immersive themes in 3 different locations within the UK, these were; LOVE (London), SLEEP (Liverpool) & TWEEN (Birmingham).  Each theme presented a different challenge, and Geometry presented us with a number of design concepts to explore.  Not only were the locations different, but their immediate surroundings were too.  In London, we had the opportunity to use a traditional retail shop space, in Liverpool, we were located outside and in Birmingham, in a Shopping Mall.

For all 3 activations, the consumer experience was absolutely paramount, so it was crucial that the right materials and textures were used to provide the appropriate sensory experience.  Using our experience of building inspirational environments, we were able to bring these ideas to life.

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Activation Overview

Experience One: Love (What to give the person you’re heels over head with)

Location: London

A bedroom built upside down, beds cabinets and tables suspended from the ceiling. Creating interesting photo opportunities and unusual product displays.

Experience Two: Sleep (What to give the person who lies awake dreaming of Sleep)

Location: Liverpool

An immersive sleep experience set inside two domes to mirror eyes. The rooms were filled with mirrored panels and ambient sounds to create an environment you just wanted to curl up and go to sleep in.

Experience Three: Tween (What to give the strange moody tweenager, formally known as your little angel)

Location: Birmingham

The ultimate pop-culture installation. Bright colours and k-pop tunes blaring. The suspended emojis made for perfect photo opportunities for tweenagers and their parents alike right in prime Bullring centre location.

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