Production: “make it”
Client: Geometry Global
Location: London, Liverpool, Birmingham.
Our Boots Spark
Our strong relationship with the client team meant we could be seamlessly involved from the get-go as partners rather than suppliers. We worked WITH them to find cost effective and time-sensitive solutions throughout the process.
To produce three bespoke experiences, all centred around traditionally ‘difficult to buy for’ people.
1). Experience One: Love (What to give the person you’re heels over head with) Location: London
2). Experience Two: Sleep (What to give the person who lies awake dreaming of Sleep) Location: Liverpool
3). Experience Three: Tween (What to give the strange moody tweenager, formally known as your little angel) Location: Birmingham
When it comes to Q4 retail activity, they don’t come much more iconic than the Boots Christmas campaign.
We were delighted to work closely with our agency partners Geometry Global on this exciting multi-location activation for the ‘Gift like you get them’ campaign. The brief was to develop 3 separate immersive themes in 3 different locations within the UK, these were; LOVE (London), SLEEP (Liverpool) & TWEEN (Birmingham). Each theme presented a different challenge, and Geometry presented us with a number of design concepts to explore. Not only were the locations different, but their immediate surroundings were too. In London, we had the opportunity to use a traditional retail shop space, in Liverpool, we were located outside and in Birmingham, in a Shopping Mall.
For all 3 activations, the consumer experience was absolutely paramount, so it was crucial that the right materials and textures were used to provide the appropriate sensory experience. Using our experience of building inspirational environments, we were able to bring these ideas to life.