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geneva intl. motorshow


Alive: “the movement”
Client: Automobili Pininfarina
Location: Geneva intl. motorshow 2019


With global anticipation high for the world premiere of the new Battista, the fastest road-legal hyper car to ever be produced being unveiled at the Geneva Motorshow in March 2019, the pressure to deliver was on.

We sought to design and build a stand that would showcase the car to the world’s press, and to also allow space for invited guests to register their interest. With two cars to be displayed in a relatively intimate space, we implemented a custom built hydraulic ramp to show the car on its side, as well as a beautifully composed revolve.

Across the 2 press days, over 600 press and VIP’s attended the stand, and the internet was alight with images of the newly released car, beautifully showcased on our stand.


Press and VIP’s attended the stand

“When the legendary automotive coachbuilder and design firm Pininfarina promises to introduce its own line of all-electric cars under the newly established Automobili Pininfarina banner, we take notice. When the first car from that new brand turns out to be a hypercar with blistering performance stats and a claim on the title of most powerful Italian production car ever, well, that’s when excitement takes the driver’s seat.” – Robb Report Jan 2019

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