Alive: “the movement”
Client: Automobili Pininfarina
Location: Geneva intl. motorshow 2019
OUR AUTOMOBILI PININFARINA SPARK
With global anticipation high for the world premiere of the new Battista, the fastest road-legal hyper car to ever be produced being unveiled at the Geneva Motorshow in March 2019, the pressure to deliver was on.
We sought to design and build a stand that would showcase the car to the world’s press, and to also allow space for invited guests to register their interest. With two cars to be displayed in a relatively intimate space, we implemented a custom built hydraulic ramp to show the car on its side, as well as a beautifully composed revolve.
Across the 2 press days, over 600 press and VIP’s attended the stand, and the internet was alight with images of the newly released car, beautifully showcased on our stand.