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"IN THAT MOMENT BRAND
CONNECTIVITY HAPPENS"

geneva intl. motorshow

CG-Spark-graphic_Yellow-spark

Alive: “the movement”
Client: Automobili Pininfarina
Location: Geneva intl. motorshow 2019

OUR AUTOMOBILI PININFARINA SPARK

With global anticipation high for the world premiere of the new Battista, the fastest road-legal hyper car to ever be produced being unveiled at the Geneva Motorshow in March 2019, the pressure to deliver was on.

We sought to design and build a stand that would showcase the car to the world’s press, and to also allow space for invited guests to register their interest. With two cars to be displayed in a relatively intimate space, we implemented a custom built hydraulic ramp to show the car on its side, as well as a beautifully composed revolve.

Across the 2 press days, over 600 press and VIP’s attended the stand, and the internet was alight with images of the newly released car, beautifully showcased on our stand.

600+

Press and VIP’s attended the stand

“When the legendary automotive coachbuilder and design firm Pininfarina promises to introduce its own line of all-electric cars under the newly established Automobili Pininfarina banner, we take notice. When the first car from that new brand turns out to be a hypercar with blistering performance stats and a claim on the title of most powerful Italian production car ever, well, that’s when excitement takes the driver’s seat.” – Robb Report Jan 2019

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