We were tasked to produce a confidential reveal space where selected VIP Aston Martin Guests would be shown the new Valhalla model for the first time in the world. The location for this was deep within the festival, in an area not usually activated in, which brought its own challenges.
We produced this experience pod from both a temporary structure and a scaffold structure, all fully clad with a seamless walling system. The lighting rig and AV produced a real punch to the reveal moment, with one side of the pod being dominated by a floor to ceiling LED wall.
The car was the star of show with this experience. We knew that there had been a lot of talk around the look of the car to VIP’s visiting, so to play on this we had an open tunnel feel that went into a closed tunnel. As you got closer to the car the walls closed in around you and it left guests feeling truly isolated and alone in that moment of wonder.