Collaborate Global was tasked with full event design, including Customer Journey, Branding, Video Content Production, Lighting Design, and Installation, for the Aston Martin DBX reveal events.
Graphics, music, and lighting were all carefully designed to create a buzz of exclusivity in the build-up to a dynamic reveal; a reveal designed, built and choreographed by us.
Bespoke touchscreen configurations allowed for on-site specifications for guests, resulting in dealers overachieving on their pre-launch sales targets.
Our aim was to create an ALIVE environment and dynamic reveal for the Aston Martin DBX. The design and everything about the DBX had been under full embargo up until the reveal, so discretion was paramount. For a brand renowned for high-performance luxury sports cars, it was vital that this event was charged with excitement and, ultimately, framed the car in its absolute best light.